Franca Deflorio grew up in Bari, Italy, where she founded her own successful Italian fashion design business. Fascinated by all things American led her to Chicago where she earned her Bachelor of Fine Arts in Fashion Design from Columbia College Chicago and she launched two new bridal lines. In 2010, she founded the Deflorio Fashion Bridal Boutique, an exclusive bridal shop located in West Loop Chicago, offering a unique selection of couture wedding dresses and various bridal services.